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Should You Try Clairol Professional FLARE Permanent Cream Color?

Does Clairol Pro's newest hair-color innovation live up to its claims? TotalBeauty.com reviewers DIY-dye and tell us their results
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The Claim: True-to-Tone Hair Color
FLARE's other features? Clairol Professional designed it to saturate hair evenly from root to tip and give true-to-tone color matches -- so you get color as gorgeously rich and bright as it looks on the package.

Savvy beauty gals know how difficult it is to match your roots to your ends; FLARE is formulated so that any regrowth absorbs the same amount of dye as your ends for even, natural-looking color.

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The Verdict: Easy-to-Apply Formula That Covers Roots Flawlessly
"This professional color was thick and covered my super-thick hair nicely with no drips. This is the only product I have ever tried at home that covered my roots 100 percent! And I have been dying my hair for 20 years, so that's pretty impressive. It provided a rich and shiny, multidimensional color, and I will definitely purchase this again. Love it!"
--MS1973

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The Claim: 100 Percent Gray Coverage
Got grays? Then you probably know that hair color is pretty much the enemy of gray hair. Those coarse, silvery strands can defy even the most powerful coloring formulas. Clairol Professional FLARE claims to provide 100 percent coverage of grays.

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The Verdict: A Rare At-Home Color That Gives Resistant Grays the Boot
"Love it! [This is] great on gray! I have more gray on my sides than on my roots. I left it on for about 40 minutes, and it covered the gray well. I like it much better than the average box color!" --jef119

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The Claim: Better Conditioning During Hair-Color Process
FLARE includes Omega-Gloss Technology to make hair conditioned, soft and shiny while you color. Forget color damage -- the dye actually makes hair better-conditioned. And, says Clairol Professional, the softening formula makes color look extra-brilliant.

BY KATIE MCCARTHY | DEC 18, 2014 | SHARES
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