For years now, moving to a more eco-friendly, sustainable manufacturing model has been gaining momentum. It's been a bit slower going than what many might like, but the shift is definitely happening. In addition to new brands dedicated to producing cleaner products, tried-and-true brands are switching gears, too. In fact, you might have even noticed that some of your favorite beauty products are getting the eco revamp. We've rounded up some of them here, along with a couple of brands that have long been clean but are going into overtime to do innovative stuff in the clean space.
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Yep, your trusty BeautyBlender now comes in a 60% plant-based format. You can use it just like you would the traditional pink version — wet it a bit, then apply your foundation. The innovative teardrop shape allows you to blend makeup in hard-to-reach spots like under your eyes and around your nose. The product is cruelty-free and packaged in recycled materials.
Raise your hand if you've ever felt guilty throwing away all those single-use sheet masks. Don't worry: Honest Beauty, which has long dedicated itself to being clean and green, has heard your internal cringing and offers a solution via a reusable silicone sheet mask. Just slather your favorite serum or moisturizer and then place the cooling mask over your face. It even has a handy loop to place over your ears so it won't budge. After 5 to 30 minutes (you do you), rinse, dry, and store in the provided bag. Genius!
Philosophy's iconic Purity cleanser has always had a name that implied simplicity, but in 2020 the brand re-launched the product with a clean, paraben-free formulation. Purity Made Simple is a one-step cleanser that nixes makeup and residue from the day and leaves skin soft and hydrated.
I remember when Lash Blast first debuted and how excited I was about the formulation. I touted its lash-lengthening, non-clumping powers non-stop. Imagine my glee when I learned the brand recently debuted Lash Blast Clean. Believe it or not, the formula is actually much more elegant, and in addition to boosting length and defining lashes, it delivers a nice curl.
