More than ever, being a conscious consumer is becoming a regular part of the shopping experience. It's also becoming a lot easier. While seeking out cruelty-free beauty products may seem like it requires a ton of effort and research, it's actually a lot simpler than it sounds. In fact, makeup and beauty buys that haven't been tested on animals are likely right around the corner from you at your local drugstore.
To be clear, cruelty-free doesn't only refer to the finished product itself. According to Suzi Scheler of the blog Cruelty-Free Kitty, for a brand to be considered truly cruelty-free, there must be no animal testing conducted by the company on any finished product or ingredient by their suppliers, by third parties on behalf of the company, or where required by law (as is the case with products imported into China, where alternatives to animal testing are reportedly being explored). So if you're ready to overhaul your beauty stash in an animal-friendly way, we've rounded up 12 drugstore finds that will help you look and feel good at the same time.
