I think most would agree that cults have a negative connotation, what with all the bizarre idolizing, brainwashing, matching sneakers and charismatic (read: creepy) leaders ... not to mention the emotional trauma inflicted upon yours truly after a viewing of "Martha Marcy May Marlene" all alone in my apartment, late at night. Mistake.

But in the beauty world, that C-word means you're on to something good -- a product so good it withstands the test of time, evades the dreaded "Discontinued" ax, and continues to outshine all the new and improved this and thats our culture is drawn to (I'm positive a mini iPad mini, AKA another iPhone, is being concocted as I type.) If there was ever a time to go against every individuality-preserving bone in your body and actually believe the hype, it's now with cult classic beauty products.

Fads come and go, but there's a reason these favorites have yet to be discontinued: if these products were ever removed from stores, it would incite an all-out riot because they really work. As the well-informed beauty consumer you are, it's high time you drank the Kool-Aid. Start checking these classics off your beauty bucket list, then let us know: What's your favorite cult classic beauty product?