The buzz around this popular setting powder is practically inescapable — and deservedly so. Just the tiniest amount will help lock your foundation in for the long haul, and it helps with shine control too. Bonus points if you shell out the extra bucks for the luxurious velvet applicator puff.
Mascara trends and innovations come and go and this iconic fave stands the test of time. The wet formula coats lashes evenly and decisively, delivering drama that still manages to look fluttery.
In terms of finish, it really doesn't get much better than this popular foundation. It lives up to its name with a lovely luminous finish that makes your skin look just like, well, skin (except a little better). And though the coverage is considerable, it still has a lightweight texture that makes it comfortable to wear all day long.
This trusty liquid liner will never lead you astray. The firm, easy-to-control felt tip makes it an ideal liner pick for beginners, and the staying power (oh, the staying power!) is some of the best in the business, lasting through the worst of allergy season, the sweatiest of workouts and even the teariest viewings of "The Notebook."
Eyebrows are pretty much everything right now (to the point where technicolor brows are a thing) but even with countless excellent brow products to choose from, we often find ourselves returning to this cult favorite. After all, it handily fulfills our Goldilocks-esque brow pencil requirements: It's hard but not too hard. It's pigmented but not too pigmented. The spoolie blends, but it doesn't blend too much. Throw in a great shade range and serious staying power and you've got yourself a true Holy Grail.