Eidelman says the quick fix for both men and women is simply concealer. "A lightweight cream or stick, followed by a sparse dusting of powder will stay for several hours. Gentlemen should test products for a good color match product with a matte finish. A trick I suggest is to take an opposite approach. Instead of trying to lighten the circles, darken the rest of the face a shade or two with a natural looking bronzer or tanning cream avoiding the eye area," he says.
