Even out your skin tone with a liquid foundation. Warm it up on the back of your hand and apply it to your face, pressing it into your skin to create a seamless finish. But choose a foundation without any SPF; the sunscreen in the formula may make you appear washed-out in flash photography.
Apply concealer around your entire eye -- not just underneath it. Use a brush to create a "v" shape underneath your eyes, then apply a bit underneath your brow bone and in the corner of your eye. Blend, blend, blend it in a circular motion. This draws attention to your eyes by evening out your skin tone.
Apply a matte powder bronzer in a "3" shape, starting at your temples, sweeping under your cheekbones and then down your jawline. This will help you make those cheekbones pop without looking overly contoured.
Use a lip liner in the same shade as your lipstick and completely fill in your lips. This creates a base that will help your lipstick last longer.