As of writing this, the Coconut Cream Clean Deodorant has over 150 reviews on Ulta with a 4.4 rating, which is pretty darn good for a natural, aluminum-free deodorant. One reviewer said it's one of the best deodorants they'd tried, and wrote, "since using this product for almost two months at this point, I haven't smelled bad once. And I feel like it helps control the sweat."
Another reviewer wrote, "I have tried A LOT of natural deodorants and this one is by far my favorite. It smells great and lasts all day. The other brands I have tried are always messy and not solid enough to apply without making a mess. This rolls on easily and doesn't give you that "wet" feeling. LOVE LOVE LOVE."
All in all? If you're in the market for a new deodorant — natural or otherwise — I highly recommend giving this one a try.