Here's your permission slip to layer on thick, occlusive emollients as many times throughout the day as you'd like and can tolerate. "Emollients work especially well in combination with humectants because they sit on the surface of the skin to lock in moisture and prevent evaporative loss of water from the skin," says Maiman. "In other words, it helps keep in what humectants draw from the lower skin layers."
Examples include natural butters and oils, petroleum jelly, allantoin and mineral oil.
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Oil-based products can work wonders, but don't forget to use humectants as well. "These ingredients draw water from the lower layers of the skin to the more superficial layers, effectively hydrating them," explains Maiman. "These include, but are not limited to, glycerin, dimethicone, urea, hyaluronic acid and pantothenol."
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This rule applies to both washing your face and showering. This hack essentially helps lock in moisture from your cleansing sesh. "Do not rub skin dry, but rather pat it dry so there is still a bit of moisture on the skin. That is the best time to apply moisturizers," notes Maiman.
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In addition to moisturizing and hydrating with emollients and humectants, try to get moisture into the air. This is especially helpful during the winter when we're contending with drier air and indoor heating. "Turn it on in the evening to boost humidity in the air," advises Tami Blake, licensed esthetician and founder of Free + True. Keep it on while you sleep as well.
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Your face isn't the only area susceptible to dryness. Your scalp and hands are cleaned frequently and are therefore at risk of becoming dry and cracked. Your legs can also become dry and itchy.
"Scrubbing in the shower without moisturizing afterward [might be] OK in the summer, but when low indoor humidity occurs in winter, the skin dries out more and itching starts," says Skotnicki. "This is called winter itch."
The moral of the story? Wash as you must, but always moisturize afterward. Skotnicki adds that moisturizers that target eczema are excellent and that you do not have to have eczema to use them.
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