"I haven't been using this product for very long, but I am already seeing great results! My skin is looking brighter, almost glow-y, and feels softer." --khumpinia

"I have been using [this serum] for almost a week, twice a day after washing my face, and my skin has taken pretty well to it. It has made my skin generally brighter and softer. Definitely worth a try!" --amanda_so

The ingredient label on most beauty products reads like a foreign language, and you're lucky if you can spot an ingredient you recognize. Equitance products are inspired by the natural beauty products Japanese women have used for centuries (i.e., you can actually read this label).

This serum utilizes the powerful combination of cherry blossom leaf extract from the Japanese sakura tree and shell ginger extract from the Japanese alpinia speciosa leaf to provide lightweight moisture while they brighten.

"My skin soaks it up and instantly feels softer and smoother. Plus, I can layer it under my BB cream and SPF. It doesn't leave my skin looking oily or splotchy by the end of the day." --ess_sun89

"A little bit of this product goes a long way, and I really like the smooth texture. It does not leave your skin feeling greasy, either. I am excited to continue to watch the texture and appearance of my skin improve." --beautyjunkie17

There's a reason we ask our mothers/sisters/coworkers how they liked that (insert product name here) -- it's reassuring to know a product's going to work before you try it. The experts at Equitance did all that for you. In a clinical study, 83 percent of women using Equitance Brightening Serum & Spot Corrector saw their dark spots lighten in just four months. And dermatologists evaluated images showing dramatically improved skin tone after just six months of clinical testing.

"I've been dealing with acne scars and I wanted to try something that would lighten those spots. I do notice lightening on some dark spots around areas where I broke out before. I definitely will repurchase [this] once I finish this tube!" --selenehart

"I think I'm seeing some of my spots begin to lighten, without all the redness and flaking I get when I use retinol. I'm pretty fair-skinned and didn't really get into sunscreen until I was 26, so damage was done. This seems to gradually be lightening my dark spots." --losangelesemary