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Here's Why the EU Ecolabel Should Be Your New Beauty Standard

Compliance and consciousness in action
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Pureology
Nourish your hair with 100% vegan, sulfate-free formulas designed for color-treated locks. Pureology's range includes everything from heat protectants to hair masks, ensuring long-lasting color and shine. For those seeking effortless, long-term color care solutions, the Color Fanatic Multi-Tasking Leave-In Spray, $35, is a must-have. It boasts 21 benefits, ensuring silky, shiny hair. Infused with omega-3-rich, camelina oil, olive oil, and coconut oil, it delivers unbeatable moisture and shine, wrapped in a fresh floral scent with hints of ginger and cedarwood.

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Ilia
Discover clean beauty with organic botanicals that nourish your skin while you wear it. Ilia's lineup, from lip care to base makeup, blend luxury with purity. Don't gloss over the Limitless Lash Mascara, $28 is ideal for delicate eyes, it's lightweight, flake-resistant, and curls and extends with a dual-sided wand. It also rinses effortlessly with warm water.

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Honest Beauty
Get your glow on with Honest's beauty lineup, founded by Jessica Alba. Free from synthetic fragrances, sulfates, and parabens, our products deliver safe and effective results for all skin types. Try the vegan Liquid Lipstick in Love, $14.99, packed with avocado oil and hyaluronic acid for a hydrating, matte finish. Plus, their cute, minimalist packaging is perfect for eco-conscious beauty lovers.

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Westman Atelier
Upgrade your beauty routine with elegant, clean formulations that promote pure substances and high efficacy. Meet Baby Cheeks in Red Berry, $48 a hydrating with natural finish blush stick. Ideal for a rosy flush for cheeks and lips, available in seven swoon-worthy tones and infused with jojoba oil, ayurvedic oil, and berry flux vita extract for ultimate moisture.

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BY URVASHI KAUSHAL | MAY 27, 2024 | SHARES
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