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Here's Why the EU Ecolabel Should Be Your New Beauty Standard

Compliance and consciousness in action
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Merit
Merit delivers exactly what you need, no frills attached! Their lineup of essential beauty products is carefully curated, featuring safe formulas packed with skin-loving ingredients like squalane and vitamin B5. Plus, their commitment to sustainability shines through with recyclable and biodegradable packaging. Don't miss their standout Bronze Balm in Seine, $30, this sheer, buildable cream formula creates natural warmth and soft contour without streaks or orangeness, merging flawlessly for a second-skin finish that never looks cakey. It contains fatty acids that nourish and seal in moisture, is free of acne-causing chemicals, and comes in environmentally friendly packaging made of 43% recycled plastic.

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RMS Beauty
Who knows about beauty products more than a makeup artist? Founded by Rose-Marie Swift, RMS Beauty is all about clean ingredients that enhance your natural beauty. Their cosmetic collection is made with raw, organic ingredients to hydrate and illuminate your skin. With products like the Eyelights Cream Eyeshadow in Sunbeam, $28, formulated with organic green tea and natural peptide quinoa extracts, RMS not only beautifies but also nourishes your skin. Plus, they're dedicated to sustainability with a reusable key to get every last drop out of the tube. Experience beauty that's clean, green, and glam!

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Jones Road
Jones Road, flips the script on beauty. Instead of bombarding us with endless products, they offer a curated range of high-impact clean beauty essentials that are easy to use and master. Think of it as clean beauty 2.0, with stricter regulations than the E.U. The Hippie Stick, $32, is their secret weapon for locking in moisture everywhere — it's like a blissful balm that melts onto your face, body, and hair, leaving you feeling buttery smooth and smelling divine.

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Kosas
Straight outta the lab of a skincare guru, this brand is all about clean beauty with a punch. Their lineup is packed with plant-powered goodies that'll make your skin sing. Take their Plump + Juicy Vegan Collagen Spray-On Serum, $48, for instance — spray it on, soak up the collagen goodness, and watch your skin glow like never before. It's like a hydration boost straight from Mother Nature herself.

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Lauren Brooke Co.
Born from a personal struggle with health issues, Lauren Brooke Co. is all about clean beauty that heals and nourishes. Their products are like a hug for your skin — gentle, soothing, and oh-so-effective. Take their Creme Foundation in Warm No. 10, $34.67, for example—a creamy dream that not only evens out your complexion but also leaves your skin feeling happier and healthier. With SPF 28 thrown in, it's a win-win for your face.

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BY URVASHI KAUSHAL | MAY 27, 2024 | SHARES
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