While it's no La Prairie facial at the Ritz, a facial workout should never hurt. "If it's your first time, our trainers can start you on a slower speed and a lighter touch, however, we do encourage a firm hand in sculpting to get the best lift," Theron says.

How often should you work out your face?

According to Theron, FaceGym should be seen as a personal trainer for your face. "We recommend coming every 7 to 10 days for a facial workout with your trainer and supplementing at home in-between with the PureLift, Gold Roller, Guasha Stone and muscle manipulation with your own hands.

Image via @face_gym

Unfortunately, not as well as you might have hoped. "While these exercises might increase blood flow, which is beneficial for fighting wrinkles, the repetitive movement of facial muscles actually makes wrinkles more defined — especially on the forehead, crow's feet and eleven lines," says dermatologist and founder of Dr. Dennis Gross Skincare, Dr. Dennis Gross. "I have also not seen any hard evidence that these exercises actually stimulate collagen production enough to make a noticeable difference."

Gross, whose clients include Olivia Palermo, Rosie Whitely-Huntington, Jordan Dunn, Lindsey Ellington, Zoe Kravitz and Selena Gomez, says that if you really want to ramp up your skin's natural production of collagen, use clinical skin care with ingredients like alpha beta hydroxy acids, hyaluronic acid, vitamin C and ferulic plus retinol acid. "There are even at-home devices, like my SpectraLite Eye Care Pro, which uses red LED lights to stimulate your body's natural production of collagen and decrease the appearance of fine lines and wrinkles. If you want to take it a step further, in-office procedures like filler, Botox and laser treatments are available to achieve results faster."

While Gross doesn't consider facial workouts an equal alternative to any dermalogical procedure — he says they're simply not as efficacious when it comes to delivering ingredients directly into the skin to truly increase collagen fibers, which is the legitimate scientifically proven way to firm, lift and thicken skin — it's worth highlighting a 2018 study from Northwestern University that found that 30 minutes of daily facial exercises can improve the appearance of middle-aged women.

Image via @face_gym

If you're skeptical, start with a DIY facial workout approach. Theron has outlined some at-home exercises:

· Chin Press Up: Make a V with your hand and rest your chin in the V. Pull your lips over your top teeth hold for five seconds and repeat (do this 10 times). Move the hand to either side of the chin with the length of your fingers covering your ears and make the sound "eeeee" with your mouth 10 times. Put your ring fingers inside your mouth on either side, pull the skin to the side and use your jaw muscles to bring the fingers back in to touch your teeth 10 times.

· Fish Pose: Hold your collarbone with your hands on either side, tilt your head back slowly until you feel a stretch and then start opening and closing your mouth like a fish making circles as if you were saying "ouch." Still holding your hands on your collarbone, look ahead and say "eeeeeeek" 10 times.

· Place index finger on chin, lift chin up towards the ceiling, open your mouth while covering teeth with lips, open and close mouth for 12 reps.

· For horizontal forehead lines, place both hands on the forehead facing towards each other and place firm pressure while spreading fingers out between the eyebrows and hairline. Repeat 10 times.

Image via @face_gym