This bright orange-red is not messing around -- the intense pigments are a serious statement-maker on their own, but add in a matte finish and all-day wear and you've got yourself a look.
If you want a bright pop of color that you can still reach for even if you're just walking the dog, one swipe of this bright berry hue will more than suffice -- but if it's a vivid, almost neon effect you're after, another layer or two will take you there.
Not your average Barbie pink (not that there's anything wrong with that): This vivid fuchsia is a strong cup of coffee in lip color form -- as in, it'll wake you right up, and everyone around you, too. Sure, it may be bright, but the creamy satin finish makes it just as wearable as any other lip color you own.
Classic red is a perennial go-to, but your standard crimson is getting a new lease on life with innovative formulas, finishes, and even application methods -- a swipe straight from the tube will still get you that never-fail color, but use your fingers to dab on and blend, blend, blend for a popsicle-stained flush, or use a brush to get sharp, clean lines that are practically museum-worthy. The possibilities are endless.
