"Thoughtful consideration behind purchases moves beyond (but doesn't exclude) environmental stewardship and animal welfare and becomes more people-focused. For example, Kuli Kuli produces moringa powder which is often grown and processed by women and has provided more than $1.5 million in income to women-led farming cooperatives, nonprofits and family farmers around the world through their organic moringa supply chain. Whole Planet Foundation partners with suppliers such as Chobani, Frontier Co-op, Naked Juice, Wallaby Organic, Papyrus-Recycled Greetings and more to alleviate poverty through microcredit loans for the world's poorest people — mostly women — who become empowered microentrepreneurs lifting themselves and their families out of poverty." — Whole Foods Market
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