GET FREE SAMPLES

sign up for our newsletter to get free sample alerts

8 Fragrance Trends Experts Say Will Be Big in 2018

Here are eight eye-opening perfume trends experts say to keep an eye on this year
Photo 3/9
Lighter florals will begin to emerge
Roses, lilies and gardenias may be some of the most popular notes in spring perfumes but this year, expect florals to become lighter, as perfumers like Mark Crames feel that floral scents are becoming greener and bolder than before. "We see 2018 being about light florals, but not as transparent as the past few years," explains Crames, CEO of Demeter Fragrance Library. "The olfactory statements are slightly bolder and greener, and filled with more energy and life."

To keep your florals soft yet exotic this spring, Crames recommends opting for scents like Demeter Soft Tuberose, $21 (available this March) which keeps things unexpected with added notes of jasmine and orange blossom.



Photo 4/9
Gender neutral fragrances will continue to trend
As conversations about gender equality continue, perfumers like Erika Shumate, CEO and co-founder of Pinrose, say that this theme will also carry over to the realm of fragrances, in the form of unisex scents. "Over the past year, we've seen the market pushing what has been gender-normatively deemed as more male notes — wood, lavender and citrus blends," she says. "I see this trend continuing this spring and into fall as well."

To bring both masculine and feminine notes to your signature fragrance this spring, Shumate recommends Pinrose Lil Dipper, $65, as it tops traditionally male notes with an irresistible (and not to mention feminine) peony note.



Photo 5/9
Indie perfumes are still leading the pack
Scentbird co-founder Mariya Nurislamova says indie perfumers are still leading the way as they offer exotic scent experiences in comparison to department store counterparts. "Perfume lovers are still discovering the wide-open palates and bold choices in niche indie lines," she says. "Luxury stores are offering more and more niche lines at their perfume counters and the major designer lines are now in the habit of offering more artisanal releases mixed in with their flagship fragrances."

For a unique fragrance experience you won't forget, Nurislamova recommends investing in rare perfumes like Mystic Pearl by Raw Spirit, $40-$90, which treats your senses to real South Sea pearls, an element that's rarely seen in fragrances.



Photo 6/9
Personalization is key
With beauty companies taking the customizable beauty movement to a whole new level through personalized shampoos and skin care products, fragrance companies are now getting in on the action, incorporating elements inside fragrances that are unique to each customer. "Lines that blend in the client's own personal body chemistry to complete the fragrance profile will continue to gain interest," Nurislamova says. "Subscription services like Scentbird are also becoming the norm rather than the exception for first-time perfume buyers."

To find a fragrance that truly takes the personalization concept to heart, Nurislamova suggests solid perfumes like the Glossier You Perfume Solid, $22, which delivers a unique and mysterious scent experience that smells different on each user.



Photo 7/9
Versatility and layering is still in demand
As increased education and interest about perfumes becomes more mainstream, Nurislamova says perfume in motion (think roll-ons, solid perfumes, scented lotions and atomizers) through versatility and layering will be one of spring's biggest trends.

For a long-lasting and breathtaking scent combination, she recommends combining classic favorites like philosophy's Amazing Grace with Scentbird's Rose & Prosecco Hand Cream, $14.95.



BY COURTNEY LEIVA | MAR 6, 2018 | SHARES
VIEW COMMENTS
Full Site | Terms & Conditions | Privacy Policy
TotalBeauty is a property of Evolve Media Holdings, LLC. © 2024 All Rights Reserved. | Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links.