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8 Fragrance Trends Experts Say Will Be Big in 2018

Here are eight eye-opening perfume trends experts say to keep an eye on this year
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Personalization is key
With beauty companies taking the customizable beauty movement to a whole new level through personalized shampoos and skin care products, fragrance companies are now getting in on the action, incorporating elements inside fragrances that are unique to each customer. "Lines that blend in the client's own personal body chemistry to complete the fragrance profile will continue to gain interest," Nurislamova says. "Subscription services like Scentbird are also becoming the norm rather than the exception for first-time perfume buyers."

To find a fragrance that truly takes the personalization concept to heart, Nurislamova suggests solid perfumes like the Glossier You Perfume Solid, $22, which delivers a unique and mysterious scent experience that smells different on each user.



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Versatility and layering is still in demand
As increased education and interest about perfumes becomes more mainstream, Nurislamova says perfume in motion (think roll-ons, solid perfumes, scented lotions and atomizers) through versatility and layering will be one of spring's biggest trends.

For a long-lasting and breathtaking scent combination, she recommends combining classic favorites like philosophy's Amazing Grace with Scentbird's Rose & Prosecco Hand Cream, $14.95.



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Sustainable fragrances aren't going anywhere
Eco-chic beauty always seems to have a major moment in the springtime but Wendi Berger, creator of the certified natural fragrance brand Pour le Monde, says the sustainability theme is continuing to emerge in the fragrance world. "There is a surge in perfumes that are sustainable, eco-friendly and transparent with their ingredients," she says. "We've also seen consumers crave scents that are vegan and cruelty-free as well."

To indulge in sustainable scents this spring, Berger suggests Pour le Monde Together Eau de Parfum, $82, as it's free of harmful chemicals and additives and is also cruelty-free.



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Socially conscious fragrances are gaining traction
In addition to sustainability, fragrance companies that give back are also a spring highlight as Mindy Yang, owner of Perfumarie, says LVMH is already adopting this concept. "Companies with a luxury positioning that give back (social good) are enjoying a spotlight," Yang says.

One such socially conscious brand is Sana Jardin, which has partnered up with The Beyond Sustainability Movement to help impoverished women by providing them with financial opportunities and helping them develop necessary business skills. Sana Jardin Berber Blonde, $225, contains delicious spring-ready notes of shimmering Moroccan orange blossom and North African neroli oil.



BY COURTNEY LEIVA | MAR 6, 2018 | SHARES
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