GET FREE SAMPLES

sign up for our newsletter to get free sample alerts

8 Fragrance Trends Experts Say Will Be Big in 2018

Here are eight eye-opening perfume trends experts say to keep an eye on this year
Photo 8/9
Sustainable fragrances aren't going anywhere
Eco-chic beauty always seems to have a major moment in the springtime but Wendi Berger, creator of the certified natural fragrance brand Pour le Monde, says the sustainability theme is continuing to emerge in the fragrance world. "There is a surge in perfumes that are sustainable, eco-friendly and transparent with their ingredients," she says. "We've also seen consumers crave scents that are vegan and cruelty-free as well."

To indulge in sustainable scents this spring, Berger suggests Pour le Monde Together Eau de Parfum, $82, as it's free of harmful chemicals and additives and is also cruelty-free.



Photo 9/9
Socially conscious fragrances are gaining traction
In addition to sustainability, fragrance companies that give back are also a spring highlight as Mindy Yang, owner of Perfumarie, says LVMH is already adopting this concept. "Companies with a luxury positioning that give back (social good) are enjoying a spotlight," Yang says.

One such socially conscious brand is Sana Jardin, which has partnered up with The Beyond Sustainability Movement to help impoverished women by providing them with financial opportunities and helping them develop necessary business skills. Sana Jardin Berber Blonde, $225, contains delicious spring-ready notes of shimmering Moroccan orange blossom and North African neroli oil.



BY COURTNEY LEIVA | MAR 6, 2018 | SHARES
VIEW COMMENTS
Full Site | Terms & Conditions | Privacy Policy
TotalBeauty is a property of Evolve Media Holdings, LLC. © 2024 All Rights Reserved. | Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links.