Bodt says to watch your cleansing regimen if you’re trying to cover up highlights. “If you have overly highlighted hair, the more you wash it, the more it’s going to come out.” In this case, Bodt recommends using a cleansing conditioner or sulfate-free shampoo like Bumble and Bumble Color Minded Shampoo, $31, in addition to a monthly color glaze treatment for rich brunette impact.

Blondes have been having fun for seasons and this fall, the hue borrows some inspiration from the '80s with a cool, frosty take (think recent Cara Delevingne). "The color is a very grey-white marbleized blonde that's super ashy with a neutral root. It's a very frosty update on that ashy '80s blonde with more tone to it. It's very neutral: it doesn't mess with skin tone, it's not sparkly. It's a real statement."

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Once a professional has created this multi-dimensional color, the key is preserving the purity of the color, which means using products to keep the blonde from turning. Bodt likes R+Co Acid Wash ACV Cleansing Rinse, $32, to keep blondes pristine. “Super blonde hair is very porous, so you have to continually remove mineral deposits that come through your water pipes, which can turn it yellow and/or orange. This product is essentially an apple cider vinegar rinse that will take those deposits off the hair without stripping it.” 

Speaking of water deposits, Bodt says one of the best investments blondes (everyone, TBH) can make is a showerhead with a filter like the T3 Source Showerhead, $150, which filters mineral deposits out before they can ruin your color investment. It’s not just great for your hair, but it’ll do wonders for your skin as well.

The evolution of platinum blonde is a softening of the hue to a color that Bodt created for her client, model Andreja Pejic. She describes the color as a cross between champagne and cream. "This isn't a platinum blonde, but a gorgeous champagne color with notes of gold and cream in it. It's still a cool hue, but there are hints of light and radiance. It's like a glass of champagne but the hues are creamier and softer."

Image via Imaxtree