Once a professional has created this multi-dimensional color, the key is preserving the purity of the color, which means using products to keep the blonde from turning. Bodt likes R+Co Acid Wash ACV Cleansing Rinse, $32, to keep blondes pristine. “Super blonde hair is very porous, so you have to continually remove mineral deposits that come through your water pipes, which can turn it yellow and/or orange. This product is essentially an apple cider vinegar rinse that will take those deposits off the hair without stripping it.” 

Speaking of water deposits, Bodt says one of the best investments blondes (everyone, TBH) can make is a showerhead with a filter like the T3 Source Showerhead, $150, which filters mineral deposits out before they can ruin your color investment. It’s not just great for your hair, but it’ll do wonders for your skin as well.

The evolution of platinum blonde is a softening of the hue to a color that Bodt created for her client, model Andreja Pejic. She describes the color as a cross between champagne and cream. "This isn't a platinum blonde, but a gorgeous champagne color with notes of gold and cream in it. It's still a cool hue, but there are hints of light and radiance. It's like a glass of champagne but the hues are creamier and softer."

Image via Imaxtree

The trick to getting this kind of color is finding a colorist who specializes in this beautiful, multi-dimensional blonde. “Don’t be afraid to ask someone you see who has the hair color you want where they get their hair done,” advises Bodt. She also recommends a strand test for those going for a more extreme color variation. If you want to enhance the blonde you already have, color masks like Christophe Robin Shade Variation Care Baby Blond, $53, can help brighten and enhance your existing shade.

Since this is a multi-dimensional blonde, it requires hair care that follows suit. Bodt recommends mixing a purple conditioner for blonde hair care, like Kristin Ess The One Purple Conditioner, $12, with a golden blonde-enhancing product, like Christophe Robin Shade Variation Care Golden Blond, $53, or the perfect nourishing, color-boosting hair care product.