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The trick to getting this kind of color is finding a colorist who specializes in this beautiful, multi-dimensional blonde. “Don’t be afraid to ask someone you see who has the hair color you want where they get their hair done,” advises Bodt. She also recommends a strand test for those going for a more extreme color variation. If you want to enhance the blonde you already have, color masks like Christophe Robin Shade Variation Care Baby Blond, $53, can help brighten and enhance your existing shade.
Since this is a multi-dimensional blonde, it requires hair care that follows suit. Bodt recommends mixing a purple conditioner for blonde hair care, like Kristin Ess The One Purple Conditioner, $12, with a golden blonde-enhancing product, like Christophe Robin Shade Variation Care Golden Blond, $53, or the perfect nourishing, color-boosting hair care product.
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“You have to lift the hair to get this color, but you don’t have to lift the hair to white depending on the base color," explains Bodt. “The undertone of brunette for most is red and orange, so you just lift the hair until you get to that orange color and then you work with that. It’s better to start with that orange tone to go red anyway, rather than a blonde.” Those already in the red hair color family can go in for a color glaze or try color depositing conditioners to shift the color to a more vibrant hue like Overtone Extreme Red Daily Conditioner, $18.