It's all about the 90s, again. This summer is all about leaning into timeless and effortless low-maintenance cuts and vibrant colors. No complaints here, given that a bit of nostalgia never hurt anybody. This time, however, when it comes to 90s hair trends becoming 2024 hair trends, think more Crawford, less Aniston. Hair color trends, on the other hand, are very much on point for right now. Fekkai global master stylist, April Story, and colorist, Melissa Dwyer, spill their top trends for the season, along with some styling tips.
Heads up: multidimensional blonde colorworks will be the pride of many a fashion girl this summer, followed by light coral highlights and tones inspired by Pantone's Peach Fuzz: apricot crush. Sleek is back, too — think sleek up-dos, ponytails, and pixies, while curly girls have been asking for bigger and rounder styles that work with their hair texture. "More people are stepping into who they are authentically and making a conscious effort to project that narrative through their image." —April Story points out. And, you know what that means: this summer marks the perfect opportunity to channel fierce, free, and effortlessly sexy vibes.
Image via Patrick Downs/Getty
Cover image via Robert NICKELSBERG/Getty
Heads up: multidimensional blonde colorworks will be the pride of many a fashion girl this summer, followed by light coral highlights and tones inspired by Pantone's Peach Fuzz: apricot crush. Sleek is back, too — think sleek up-dos, ponytails, and pixies, while curly girls have been asking for bigger and rounder styles that work with their hair texture. "More people are stepping into who they are authentically and making a conscious effort to project that narrative through their image." —April Story points out. And, you know what that means: this summer marks the perfect opportunity to channel fierce, free, and effortlessly sexy vibes.
Image via Patrick Downs/Getty
Cover image via Robert NICKELSBERG/Getty
What's 90's hair without the volume? The 90's blowout is glamorous. Although it requires some styling, it appears effortless. This haircut is also versatile and can be adapted to most preferences. The 90's haircut emphasizes layering, face-framing, texture variations, length options, and adaptability to different hair types. This makes this look universally flattering and adaptable to every face shape. These factors combined make the 90s look versatile and suitable for a wide range of preferences.
Image via Jim Spellman/Getty
Image via Jim Spellman/Getty
Alexa Chung has become the poster girl for how to wear the shag. Seriously, it's now impossible to google shaggy hair and not have a visual example of this cut featuring Alexa (and vice versa). She glammed it up and made it cool again, tying our contemporary aesthetic to this haircut gem from the past. "I like to call The Modern shag the "cool girl look" because it adds a bit of edge. It is one of my favorite haircuts to do. With all of the layers and texture, it allows for effortless movement. I especially like this cut for my medium to thick hair girls. Their hair density really allows you to see all of the layers and movement and the true shape of the haircut." —April explains. "With this cut, less is more. This haircut is designed to just fall in place and requires minimal styling. Just blow it out and add texture spray — I will always finish with the Fekkai Full Blown Volume Dry Texturizing Spray, $27, for maximum hold and volume. Maintain regular haircuts every 8-12 weeks."
Image via Gary Gershoff/Getty
Image via Gary Gershoff/Getty
"As far as updos, we will see sleek everything! Sleek pony, with a middle part, side part, w part — you name it! Low buns, top knots, molded down sleek pixies, and chignons. All sleek everything!" —April dishes.
Image via Pascal Le Segretain/Getty
Image via Pascal Le Segretain/Getty
"The side part is classic and will always be incorporated with glamorous looks. More and more clients are reverting to the natural parting of their hair, which is most likely the side. The side part can be more elevated and modern by getting a proper haircut according to your facial features and preferences. Then, by experimenting with different styling techniques, you can wear it smooth, bouncy, or air-dried. The key is in the framing during styling." —April reveals, alongside tips on how to avoid a flat finish: "Blow your face-framing section forward and set it in a roller or pin curl to enhance your face-framing shape. The shape is important! Always finish with a boatload of texturizing spray and a spritz of volume-locking hairspray."
Image via Han Myung-Gu/Getty
Image via Han Myung-Gu/Getty