Alexa Chung has become the poster girl for how to wear the shag. Seriously, it's now impossible to google shaggy hair and not have a visual example of this cut featuring Alexa (and vice versa). She glammed it up and made it cool again, tying our contemporary aesthetic to this haircut gem from the past. "I like to call The Modern shag the "cool girl look" because it adds a bit of edge. It is one of my favorite haircuts to do. With all of the layers and texture, it allows for effortless movement. I especially like this cut for my medium to thick hair girls. Their hair density really allows you to see all of the layers and movement and the true shape of the haircut." —April explains. "With this cut, less is more. This haircut is designed to just fall in place and requires minimal styling. Just blow it out and add texture spray — I will always finish with the Fekkai Full Blown Volume Dry Texturizing Spray, $27, for maximum hold and volume. Maintain regular haircuts every 8-12 weeks."

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"As far as updos, we will see sleek everything! Sleek pony, with a middle part, side part, w part — you name it! Low buns, top knots, molded down sleek pixies, and chignons. All sleek everything!" —April dishes.

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"The side part is classic and will always be incorporated with glamorous looks. More and more clients are reverting to the natural parting of their hair, which is most likely the side. The side part can be more elevated and modern by getting a proper haircut according to your facial features and preferences. Then, by experimenting with different styling techniques, you can wear it smooth, bouncy, or air-dried. The key is in the framing during styling." —April reveals, alongside tips on how to avoid a flat finish: "Blow your face-framing section forward and set it in a roller or pin curl to enhance your face-framing shape. The shape is important! Always finish with a boatload of texturizing spray and a spritz of volume-locking hairspray."

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"We are seeing a lot of rounder and voluminous curly haircuts. It's giving lioness! The best way to maintain these cuts is to shampoo and condition as normal, focusing on the drier ends of the hair. Let the conditioner sit for a few minutes before rinsing with cold water. This is to close the cuticle and for shine. Pat dry with a microfiber towel or a t-shirt to prevent frizz. Use a leave-in detangler, then style hair with curl-enhancing products such as a moisturizing oil and a curl-defining cream." —April explains, and goes on to translate your hair's language: "Listen to your hair; if it is dry and brittle, it needs moisture. If your hair is unnaturally soft and has a gummy-like feeling, it needs protein. It's hard to pinpoint products because all curls have their own journey. Generally speaking, you need a leave-in product, a mousse + gel, or a mousse + cream, depending on hair texture. Once your curls are 100% dry, you can style as necessary. I like to use the dryer to stretch the roots only and finish with a texturizing spray and a light mist of volume-preserving hairspray."

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Buttercream blonde is multi-dimensional and can be tailored to anyone. Melissa Dwyer, Fekkai colorist, shares her observations on hair color trends for this year: "Last year around this time reddish tones were a big hit with our clients. While people are still feeling nostalgic and keeping those tones around, buttercream blonde has been on the rise this season. To achieve a lighter look, it is best to do two rounds before summer, while someone who only wants buttercream pieces can stretch it with one visit. When it comes to a wash routine, I always suggest to my clients to wash no more than 3 times a week to keep a nice, healthy scalp. I like the Fekkai Super Strength+ Repair Mask, $39.50, paired with a priming mist. Together, they lock in the moisture for reduced hair surface damage, and restore the hair's hydrogen bonds."

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