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Your Hair-Saving Guide To Going Blonde

Yes, even going light has a dark side -- but there's no need to fear straw-like strands with this guide
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Platinum Protection Plan
We live in an advanced society where it's finally possible to protect your hair as you bleach the absolute sh*t out of it. Before the dye comes out of the bottle -- or even before you book your appointment -- ask your stylist what process they use to prevent damage as they lift color. It could be your best insurance policy.

Olaplex, a process that reduces the amount of damage done to colored hair, works to preserve the moisture and proteins in your hair after the bleach's chemicals have penetrated the hair shaft.

The B3 Brazilian Bond Builder is a similar hair-saving process that has gained popularity among celebrity stylists. While bleaching your hair can fry your strands by stripping the hair cuticle and depleting its moisture, this process replaces those stripped bonds in the hair's cellular membrane complex. For those of us who don't speak colorist, basically it's preventing your hair from losing any hydration. And because it doesn't contain any water, it can process hair color faster than Olaplex -- meaning less time spent frying your hair.

"This is the new generation of hair color," Lewis says. "Bond builders, like the B3 Brazilian Bond Builder, are widely available to stylists. While it's becoming increasingly uncommon that a stylist wouldn't use a bond builder, there are still many that aren't using it because it's relatively new technology."

If your stylist isn't using a bond builder, you should get the hell out of there, Lewis says. Without one, your stylist will have to do the change slowly over a period of months, or risk doing major damage to your hair, he explains. Don't be afraid to straight-up ask your stylist about what measures they're taking to reduce damage -- because your hair deserves protection, damn it.

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The Brass Tacks
If you're expecting to walk out of the salon with Elsa-like ash-blonde strands in your first visit, you may be in for a rude awakening. Truth is, most of you will be a bit brassy.

"I have never told someone no to going platinum blonde in one session," Lewis says. "However, for those whose hair can't handle that sort of process, I usually recommend stages, as do most colorists, going at least three weeks between sessions. On the first visit I can get them to a light caramel brown with highlights. The second, I get them to a soft blonde with highlights, and in the third, platinum."

Any time you have to strip color from your strands to make it lighter, you fight your hair's natural undertone pigments, and if you've colored it in the past (guilty), it's kind of like battling an entire box of crayons. Think back to when you were a kid in art class. When you mixed all your paint colors, you got brown. In order to get white (or in this case, blonde) you have to first remove each of those colors in the mix. The undertone you hit first is usually red or orange. Past colors and your hair strand strength will determine what shade you can get to in one visit.

If your copper mop is really bringing you down, you can tone down the brassiness between sessions with a purple shampoo, like Joico Color Endure Sulfate-Free Violet Shampoo, $33.99.

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Taking Care of Your Tresses
Even if you had the healthiest hair in the world, your now-blonde strands require some extra attention. Luckily, you may not need to look further than Whole Foods to stock up on Moon's recommended hair remedy.

"Put coconut oil on the ends of your hair; it works, and it hydrates your hair well," Moon says. "You can use it as a mask, or take a dime-size amount and run it through your ends when you're done styling."

Moon recommends whipping out the coconut oil or a more traditional hair mask at least two times a week. Try L'Oréal Paris Advanced Haircare - Total Repair 5 Damage Erasing Balm, $6.99 or Brigeo Don't Despair, Repair! Deep Conditioning Mask, $26.

At the same time, avoid shampoos with sulfates, as they may dry out hair. "Don't cheap out on color care," Lewis says. "[For lasting color] use a good shampoo and conditioner that is silicone free and has UVA and UVB filters." He suggests B3 Brazilian Bond Builder Color Care Shampoo, $30.

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Maintaining Your Golden Glow
One of life's dirty secrets: Anything truly high quality ends up being kind of high maintenance. Your gorgeous golden tresses are no exception.

For those rocking a sombre or natural blonde, Lewis says you can get away with touch-ups every four to six months. Platinum on the other hand is more of a commitment, and requires touch-ups every five to six weeks. The good news?

You won't drop as much dough as you did the first time. "Upkeep is usually cheaper than a first-time appointment and averages from $150 to $200 depending on where you go," Lewis says.

Alright, blonde beauty, now you're officially free to start having more fun.

BY JESSICA AMARIS | DEC 18, 2015 | SHARES
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