A makeup primer helps your Halloween makeup last longer and promotes smoother, better-looking application. Also, and this is key, it creates a nice barrier between your skin and that heavy makeup.
"Most of the time we don't use primer and many people even wonder why they need it and what it's actually going to do for them. I always give the example of you wouldn't just paint your wall, you would spackle and prime it first so the paint is evenly applied. The same goes for makeup," says Jessica Richards, founder of Shen Beauty. "Prior to applying the foundational makeup, be it white for a ghost, black for a witch or whatever else you had in mind, you must use a primer."
Even the pros insist on one or two runs before the real deal. Practicing gives you a chance to see what you can do better so that your look is eerily flawless.
"Watch tons of tutorials and practice, practice, practice to make sure you can achieve the look. Some looks seem so much simpler than they are or take much more time than you think," Rudman points out. "A lot of Halloween makeup, especially the kind you get at a costume store, can be pore-clogging and heavy. Even if you go the route of the more professional products, you still want to test it out. It would not be so fun to have an allergic reaction after you've perfectly painted your face."
Even if you end up partying into the wee hours of the night, washing your face is a must. The pros we spoke to agree that a double cleanse, starting with an oil-based cleanser or balm, is your best bet. "You are going to want something that can really remove and break down the makeup, especially if it's oil-based," explains Rudman.
Lingering makeup? It's possible, especially if your look required a heavy hand. After double cleansing, go back in with a micellar product to get any last traces off your face.
