Reality: Welllllllllll, the key words are "as noisy". When we first read this claim we were expecting to turn our Ultra Light on without even noticing it was on -- kind of like a Prius. Unfortunately, that technology is not yet available, so if you turn this on while your roommate is mid-phone-conversation, you can fully expect her to look at you like "WTH are you doing?"as she walks into the next room to hear. In other words, it's quieter than other dryers, yes, but you won't be able to, say, blow out your hair while Netflixing.

Image via Dermstore.com

Reality: First off, let's go over what this means. Your hot tool will instantaneously transform your strands into a Victoria's Secret Angel-worthy mane or into 2017's favorite super sleek strands lewk. All thanks to the negative ion technology that you can switch on or off. Sounds amazing, sure.

Here's the catch though, while switching between modes certainly makes a difference, we can't say that it's really that major of a selling point. Perhaps in the hands of a more capable professional, the feature would be worth all that extra dough. So there is a chance that we could've gotten better results had we paired the technique with a special hair product cocktail. Who knows? Well, Harry Josh, probably.

Image via Dermstore.com

Let's retrace our steps, shall we? We love the design, our arms love the weight, and we couldn't be more enamored with the mint-green color to add a little personality to our vanities. What's more, it really does dry hair faster than anything we've tried thus far, albeit still relatively noisily.

While we feel head over heels for the gorgeous design and truly unbeatable performance, it's probably not for everyone (just, you know, most beauty-obsessives).

The Harry Josh Pro Tools Ultra Light Pro Dryer goes on sale October 23 at Dermstore.com, and retails for $349.

Image via Dermstore.com

Buy now