It's no secret: Valentine's Day is for lovers. For those who are smitten, those who want to be smitten or those who just can't get enough of love. Valentine's Day is pretty much the universal excuse to wear your heart on your sleeve. Stores stock up with chocolates and wine, malls flourish with cupid-worthy gift boxes and beauty brands come up with adorable collections that could make even the anti-cupid smile. What's not to love?

Sure there's the not-so-fun part of Valentine's Day -- the crowded restaurants, the couple talk around the office that some of us single ladies tend to ignore. So what if your plans are to gift yourself and love all the froyo, spritzers and romcoms you have with abandon on the big night. Valentine's Day is about love, right?

We're changing the standard "couples only" day into something every girl can appreciate. We're not talking about scarfing your face with delectable sweet treats while binge-watching Scandal or treating yourself to a yoga class where you can rejoice in therapeutic poses solo. We're talking about the one thing no girl can deny when it comes to showing her love. Shopping.

Buying candy canes for Christmas and pumpkins on Halloween are a given. Seasonal items are fun! But what makes them even more enjoyable? Being able to use them all year long. Valentine's Day may be all about hearts, but we've come up with a wish list of items that are pretty and feminine but without all the cheese (unless there's wine, of course). So whether or not you're single, show some love for these fashion, makeup and accessory pieces worth giving in to on Valentine's Day.