I remember the day that H&M came to my hometown mall. My friends and I were seniors in high school. The moment the doors opened, we stampeded in like fast fashion-starved wildebeests and spent all our earnings on t-shirt dresses and ankle boots.

I was reminded of that same intense giddiness when we learned about H&M's new beauty line. Yes, you read correctly. The maker of all our favorite trendy fashion pieces is launching a whopping 700-product collection of hiply packaged makeup, hair care, body care and beauty tools, available online September 17 and in H&M stores October 1.

"Fashion for the face" is how the delightfully Swedish Sara Wallander, concept designer at H&M Beauty, describes their new line. "It's an opportunity to be inventive and creative, and to have fun with colors," she says.

In addition to the main beauty collection, we can also expect a premium beauty line, as well as a conscious collection of Ecocert-approved, Earth-friendly products.

Are you ugly-crying tears of joy yet? Warm up your credit card and check out this roundup of some of the H&M beauty products we're most excited about.