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Every Reason to Get Really, Really Excited About H&M's New Beauty Line

The fashion powerhouse is diving into the world of makeup, hair, body and beauty tools -- and we can't wait

by Amanda Montell

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H&M Eau De Toilette in Cashmere Haze, Rose Reverie, Urban Verve, $10

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BY AMANDA MONTELL | SEP 11, 2015 | SHARES

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Every Reason to Get Really, Really Excited About H&M's New Beauty Line

The fashion powerhouse is diving into the world of makeup, hair, body and beauty tools -- and we can't wait

H&M Eau De Toilette in Cashmere Haze, Rose Reverie, Urban Verve, $10

H&M High and Mighty Mascara, $10

H&M Gloss It Over Finishing Spray, $10

H&M Lash Curler in Metal Bright, $5

H&M Halo Illuminiser, $13

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Every Reason to Get Really, Really Excited About H&M's New Beauty Line

The fashion powerhouse is diving into the world of makeup, hair, body and beauty tools -- and we can't wait

H&M Eau De Toilette in Cashmere Haze, Rose Reverie, Urban Verve, $10

H&M High and Mighty Mascara, $10

H&M Gloss It Over Finishing Spray, $10

H&M Lash Curler in Metal Bright, $5

H&M Halo Illuminiser, $13

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