You probably already know that perfume should be applied on your pulse points — aka your inner wrists, sides of your neck, inner elbows, etc. These areas react to your body temperature, so the scent lingers for longer. But to make sure that it doesn't evaporate immediately, apply some petroleum jelly beforehand — this gives the fragrance something to hold on to. Another reason to buy that huge tub of Vaseline!
Damp, moisturized skin is ideal for perfume application — think of it like putting on a primer before your foundation. Just be sure to let the perfume dry properly before getting dressed or it might rub off on your clothes. Spraying on after a shower works too, but to maximize your fragrance's staying power, apply an unscented lotion (such as Alba Very Emollient Body Lotion, $8.69) first.
Fragrances labeled as "eau de cologne" and "eau de toilette" are made with a lower concentration of oils, which means that they don't last as long. Go for "eau de parfum" if you're seeking something with a little more wear time. They may be priced higher but you'll get more mileage out of them — and if you play your cards right, that bottle might last you years.
Resist the temptation to rub your wrists together after spritzing. Perfume doesn't work like your skin care product and rubbing can actually break the notes and disturb the scent. Just let it sit on your skin after applying. You can also tap or dab lightly — but only if you really need to.
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Properly store your perfumes
Perfumes are made with oils that are sensitive to direct sunlight — these oils will degrade over time if exposed to light. Keep your perfumes away from sunlight and store them in their original boxes when not in use. You should also avoid leaving your perfume in the bathroom — humidity is another factor that will break down the oils.
