Makeup not your thing? For eyes that look instantly healthy and larger, up your contact lens prescription to the new 1-Day Acuvue Define (prices start at $65 for one month) lenses. Being in the beauty biz, it takes a lot for a product to elicit shock and awe -- yet, that's exactly what happened when I put them in.

The lenses create a pronounced limbal ring (the outline around the iris), making your eyes appear visually brighter, whiter and more awake," says Kaye. "It's like having magazine-quality retouching for your eyes, but in person."

You can get them with your regular contact lens prescription, or use them purely as a cosmetic enhancement. They come in three effects that complement all eye colors, but you can try Natural Sparkle for blue eyes, Natural Shimmer for hazel/brown eyes and Natural Shine for darker eyes.

1. Prep eyes with a de-puffing eye cream.
2. Brighten the undereye area with a concealer that's one shade lighter than your foundation.
3. Apply a matte nude shadow across your entire lid up to the brow.
4. Use a lighter color with a bit of shimmer (champagne or peach) on the lid.
5. Using a soft, tapered brush, define your crease with a darker shade of eye shadow, such as slate gray or cocoa brown.
6. Dab a highlighter (We like Anastasia Beverly Hills Highlighting Duo Pencil) on the inner corners of your eyes and just beneath the arch of your brow.
7. Tightline your upper lid with a superfine, dark eyeliner to make eyes look bigger and brighter. Use a lighter color on your bottom lid.
8. Rim your lower waterline with white eyeliner.
9. Make eyes stand out with a volumizing mascara that gives you long, separated lashes. Steer clear of the clumpy look.
10. While lashes are still wet with mascara, curl your lashes with an eyelash curler for an instant wide-awake look.