In this day and age, people typically spend more time on YouTube than they do watching television — and as such, video bloggers reign supreme. After all, with the internet's unlimited space for creativity, vloggers can do anything in front of a camera to produce content for their audience. Beauty vloggers, who typically specialize in makeup tutorials, makeup product reviews and makeup challenges (you know, like painting on 100 layers of nail polish or applying makeup whilst wearing a blindfold) are especially popular at the moment.
Suffice it to say, it's officially the age of the beauty vlogger. Many have risen to prominence over the past decade or so, and more and more have built their own beauty empires or collaborated with giant beauty brands. Here are some of the best makeup lines from today's brightest beauty vloggers.
Bretman Rock is young, witty, funny and gorgeous from head to toe. After quickly gaining prominence for his major makeup skills and hilarious commentary, the Hawaii-based Filipino beauty vlogger now travels the world leading makeup master classes and appearing in makeup brand launches and collaborations.
He recently teamed up with Morphe to create six shades of high-impact highlighters. The highlighter palette is called Babe in Paradise — a fitting name since you will glow like the sun and the stars after application. Each shade is creamy and pigmented, and Bretman even provides instructions on how to utilize the palette to the fullest with its custom fan brush on the Morphe shopping website.
The Maybelline New York Volum' Express The Colossal Big Shot Mascara x Shayla, $7.99, is a cult favorite — it's garnered positive comments all over the world. Maybelline remains at the top of the drugstore makeup food chain and this collaboration with Shayla Mitchell has skyrocketed into the stratosphere.
Edgy, bold and powerful — three words to describe Jeffree Starr and his makeup line. Every product is masterfully created by the legendary beauty guru himself. If you want makeup that is nothing short of extraordinary, check out the Skin Frost collection. These palettes are specially designed to give you the regal vibes of an ice queen.
MannyMUA's makeup skills attract the YouTube viewers but his personality makes them stay. His sunny disposition and professional makeup techniques led him to collaborate with Makeup Geek, where he created a palette that fits everyone's style. The famous vlogger proclaimed, "The palette can be worn by anyone and everyone regardless of age or race." We totally agree, because this wide array of colors is so versatile and fits for all occasions.
The iconic limited-edition palette is off the shelves now but don't despair: Manny currently has a collab out with Jeffree Star and it is FIRE.
