After first rising to stardom back in 2007, Michelle Phan is truly one of the OG beauty vloggers. Phan took a hiatus from YouTube but is back with a newly revamped version of her brand, Em Cosmetics.

Phan's Lip Cloud product was developed after fans expressed the desire for a non-drying liquid lipstick...and so she delivered. Her lip formula is highly pigmented yet lightweight and oh-so comfy on the lips. All of the shades are divine, but Crimson, French Nude and Ultramarine Violet top the charts.

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