Glow Recipe
Glow Recipe founders Sarah Lee and Christine Chang are doing it all: In addition to curating their online shop of natural Korean beauty products, they also collaborate with other brands (like the Whamisa by Glow Recipe line at Target) and have their own line of products. Their sleeping gel mask kept flying off the shelves following its launch and now they've followed up with Glow Recipe Watermelon Glow Pink Juice Moisturizer, $39.
Image via @glowrecipe
Sunday Riley
Cosmetic chemist Sunday Riley launched her namesake brand back in 2009, and it's had viral hit after viral hit since then. The marriage of highly effective actives, witty names and quirky-luxe packaging has boosted Sunday Riley into something of a sensation. Dark spot-busting Sunday Riley C.E.O. Rapid Flash Brightening Serum, $85, offers a great intro to the brand, especially with the cheery neon packaging and uplifting orange juice scent.
Image via @sundayriley
Beautyblender
The Beautyblender, $20, is a must-have for every makeup kit and has certainly helped to spark quite the makeup sponge movement — and that's thanks to Rea Ann Silva's years of experience as a professional makeup artist prior to launching the brand. The iconic bright pink sponge lives up to its own hype, and that's saying a lot.
Image via @beautyblender
Briogeo
Founded by former Wall Street executive Nancy Twine in 2013, Briogeo has since found major success on the shelves of Sephora and more. The brand uses natural ingredients in its products, including the ultra-popular Briogeo Don't Despair, Repair! Deep Conditioning Mask, $36, which is 98% naturally derived.
Image via @briogeo
Skin Inc
Like Briogeo, Skin Inc was also founded by a high-powered businesswoman: Sabrina Tan worked in the tech industry before founding her brand. Skin Inc is known for its customizable serums, made possible by its patented encapsulation technology from Japan. All the serums are quite pretty but for the full experience, you're going to want to try the Skin Inc My Daily Dose Custom-Blended Serum Set, $84. You get to choose three separate serums to target different skincare concerns, then mix them all up together.
Image via @iloveskininc
