If you've scrolled through Instagram, walked through Sephora or discovered the wonders of Korean beauty, then you've definitely heard of jelly cleansers. Apart from being as soft and squishy as the name suggests, do you know why jelly cleansers have gained so much popularity? Believe it or not, it's not solely based on their unique name.

So, what's the deal?

You know how traditional cream, gel, oil and exfoliating cleansers, despite promising to nurture skin, can actually create quite a bit of havoc? Jelly cleansers were formulated to combat that. Where foaming cleansers can be all-too drying and oil cleansers can seem to leave a thin, immovable shiny film behind, jelly cleansers are typically formulated to be oil-free and non-foaming -- meaning they'll remove all the dirt, makeup and other impurities from the surface of your skin without making matters worse in any way. Yup, they're the be-all-end-all of gentle cleansers.

Gentle is good. What's even better is that we're about to let you in on a little skin-care secret just in time for the cool weather. As you know, the cooler the weather, the drier your skin can get. To combat those effects, it's important to switch up your skin-care routine the same way you would your wardrobe. So, if you're in the market for a new cleanser, take our word and make it gentle with jelly -- as always, we have the recommendations to get you on your way.

Image via Getty

Your favorite mud mask brand just launched their first-ever jelly cleanser and you're going to fall in love. The jelly-to-milk cleanser melts away face makeup while purifying skin for a fresh glow post-rinse.

Buy now

Ready for a gentle, effective cleanse that helps maintain moisture balance? Look no further than this drugstore gem.

Buy now

Ideal for all skin types, this innovative pH-balanced jelly cleanser removes all dirt, makeup and impurities without irritating skin in the slightest.

Buy now

You know you love Glossier's minimalist packaging and millennial pink aesthetic, so why not take your skin-care routine up a notch with their ultra-soft jelly cleanser that's built to remove all traces of makeup? You know you wanna.

Buy now