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Why We're Falling Hard for Kaja, Sephora's New K-Beauty Makeup Line

Cuteness level: maximum
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Beauty Bento Bouncy Shimmer Eyeshadow Trio, $21

How snackable are these little eyeshadow trios? They pack a major punch, pigment-wise, and the shimmery formula is perfect for creating a little eye drama.

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Mochi Glow Bouncy Highlighter, $19

We consider ourselves fans of bouncy makeup — the texture is just so much fun and it lends itself especially well to cheek products like this. Though subtle and buildable, holographic shades like Prizm still add a satisfying amount of pop to your cheekbones

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Don't Settle Concealer, $19

"Don't Settle" sounds about right: In addition to not, well, settling, this is an excellent concealer formulation. It's lightweight yet offers decent, light-to-medium coverage and it blends very nicely.

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Cushy Vibe High-Pigment Lip Stain, $18

K-beauty is known for lightweight, long-wearing lip stains and this one doesn't disappoint. The color payoff is amazing and it wears well without leaving your lips dry.

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Blur Drop Weightless Water Primer, $22

Yes, it blurs. Yes, it's weightless. Yes, it feels like water. This stuff is magic: It has a gel-serum texture that smooths into skin so easily. Layer your foundation on top et voila: Dewy, poreless, glass skin.

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BY ROSIE NARASAKI | OCT 9, 2018 | SHARES
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