"Something magic involving beauty is gonna be announced soon," fashion blogger Chiara Ferragni teased on Instagram. Her social media presence (15.6 million Instagram followers and counting) and knack for monetizing it all but ensures whatever that "magic" is will be a success. (Ferragni and her blog, The Blonde Salad, were even the subject of a Harvard case study — twice.)
Back in March, the Italian influencer was announced as Lancôme's newest ambassador. "I'm so excited with this unique collaboration with Lancôme. I respect and share the values and the history of the brand. Her beauty ideal is an invitation to happiness and self-realization that it also my mantra," she said in a press release.
For her lavish Sicilian wedding in September, the Lancome muse complemented her Dior haute couture gown with a look by makeup artist Manuele Mameli, using Lancôme products exclusively — Hydra Zen BB Cream, Teint Idole Ultra 24H Long Wear Foundation, L'Absolu Rouge Drama Matte in 510 Ardent Sand and finishing off with Monsieur Big Mascara for her iconic signature lashes.
Ferragni and Mameli have been teasing a collaboration for months with selfies accompanied by the hashtag #LancômexChiara, featuring a variety of looks ranging from glowing highlighted skin, sultry eyes and fiery lips.
The duo was recently in Prague shooting the campaign for Lancôme, indicating a collaboration will be revealed very soon. Stay tuned for the official announcement and launch of the Lancome x Chiara makeup collection.
