The last time we wrote about Michelle Phan, it was to praise her brilliant boyfriend tag video. Today, it's because we're beyond tickled that her long awaited makeup line is poised to launch.

That's right, the 26-year old YouTube sensation has compiled an assortment of beauty products that are sure to send shivers down the collective spines of her more than 3.7 million subscribers.

EM (Vietnamese for "you") launches on Friday, but we were able to score some top-secret photos of some of her key products in advance. With EM, Phan, a self-taught makeup artist, aims to help women of all colors find the perfect shades and products for every conceivable life event. From date night to "hanging with friends" to "always, no occasion" offerings, there is truly something for everyone among her offerings.

Fridays launch will be comprised of 241 items that will be sold exclusively online at the EM website (additional products will roll out in October, January and February). More than just an e-commerce destination, this website offers Phan tutorials for every product as well as a "sisterhood" section where fellow beauty junkies can "check out the latest beauty trends and get advice straight from Michelle."

So, without further ado, we're pleased to present our first look at one of the freshest, smartest launches we've seen in a while.

The cornerstone of the collection, the Life Palette ($75) is comprised of "36 refillable shades of eye, lip and cheek color" that are "inspired by the need to have easy to wear colors for every day of life."

Each palette is customized to every woman's specifications. On the EM website, you personalize your palette, choosing among shades for 4 complete looks for either "career, beach, love, night, party or day."

The site also offers tutorials on how to create the look you want and a "recipe list" that teaches you "how to apply all looks and shades."

"Inspired by the girl who wants an instant makeup change with special effects to match her many moods," the Mood Enhancer ($25) is an illuminator that can be worn alone or under foundation (or mixed with it) to brighten your complexion. There are five shades to choose from, letting you customize the look you're going for.

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Completely customizable, this palette ($28) is "inspired by the girl who's not afraid to blush (and glow). From blushing to bronzing to highlighting, the ultimate blush duos create perfectly chiseled cheeks." Not sure how to create "chiseled" cheeks? No worries. Here, too, there's an easy-to-follow Phan video that breaks down the entire application process.

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As with her other palettes, this one ($28), comprised of 6 customized shades, is all about mixing and playing with color and textures.