The cornerstone of the collection, the Life Palette ($75) is comprised of "36 refillable shades of eye, lip and cheek color" that are "inspired by the need to have easy to wear colors for every day of life."

Each palette is customized to every woman's specifications. On the EM website, you personalize your palette, choosing among shades for 4 complete looks for either "career, beach, love, night, party or day."

The site also offers tutorials on how to create the look you want and a "recipe list" that teaches you "how to apply all looks and shades."

"Inspired by the girl who wants an instant makeup change with special effects to match her many moods," the Mood Enhancer ($25) is an illuminator that can be worn alone or under foundation (or mixed with it) to brighten your complexion. There are five shades to choose from, letting you customize the look you're going for.

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Completely customizable, this palette ($28) is "inspired by the girl who's not afraid to blush (and glow). From blushing to bronzing to highlighting, the ultimate blush duos create perfectly chiseled cheeks." Not sure how to create "chiseled" cheeks? No worries. Here, too, there's an easy-to-follow Phan video that breaks down the entire application process.

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As with her other palettes, this one ($28), comprised of 6 customized shades, is all about mixing and playing with color and textures.

"Inspired by the girl who loves to decorate her eyes with color and shimmer," this palette ($38) offers 15 shades to choose among and, yes, Phan is there in all her video glory to guide you safely through the sometimes-intimidating waters of applying eyeshadow correctly.