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The 18 Best New Beauty Products, According to Makeup Artists

It takes something special for a MUA to add a beauty product to their rotation
"This mask is genius and instantly brightens my natural red hair color along with making it super shiny and soft," says Rebecca. "The color lasts up to five days and it's not messy to apply which is very important!"

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"I'm always here for a skin care-makeup item combo and this is a great one," says Aharon. "It makes your skin glow while reducing redness and hydrating the skin."

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"After a long winter, my whole body needs help," says Aharon. "I don't love the feeling of cream or lotions on my body but this one absorbs so quickly that it doesn't bother me. Plus the smell is so gentle and natural that I look forward to putting it on after the shower!"

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"Powerella Beauty + Wellness products are a game changer. They have this amazing synergistic approach to beauty," says Guide Beauty Founder Terri Bryant. "I use their Hydro-Greens Hydrate + Firm Gel Serum under my moisturizer and start every morning with a scoop of their Shake & Glow Vegan Beauty Protein, $39, mixed with organic almond milk. It's delicious!"

She continues, "Both have the same key ingredients so you're treating skin and body inside and out. The difference in my skin and how I feel is amazing!"

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"There's nothing like eyeliner to enhance and create definition around the eyes. From classic lines to tight-lining, winged eyeliner and more, we know these looks have never been the quickest or easiest to apply," says Bryant. "That is until now! On a mission to make makeup artistry accessible for all, the Guide Beauty Eyeliner Duo is a whole new approach to applying eyeliner."

She adds, "Our universal design means everyone can enjoy how good it feels to get their eyeliner on point!"

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BY HEATHER CICHOWSKI | MAY 29, 2020 | SHARES
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