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13 Makeup Artists You Should Be Following on Instagram for 2018

Freshen up your Instagram feed with some of the most inspiring beauty moguls around
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Maud Laceppe
If you have a thing for French accents and an abundance of European charm, you'll want to be sure to bookmark Maud Laceppe's Instagram page where you can find the inspiring makeup artist painting the faces of celebs like Emily Ratajkowski and Kate Upton. With just a quick glance at her feed, which contains over 1,400 posts, you can see why she's garnered such a following. "For me, Instagram is a bit of an addiction and it is definitely my guilty pleasure," she tells us. She uses it as a mood board for her life, both career and personal, and fills it with quotes and photos she finds inspiring. "You will see a lot of posts about my dog, but I cannot help it!"

Image via @maudlaceppe

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Rachel Goodwin
This bi-coastal makeup artist and director of pro artistry at NARS is known for her red carpet beauty. When she's not touching up her A-list clients, including Emma Stone, Diane Kruger and January Jones, she's sharing her creative journey and unique aesthetic and personality with her near-100k Instagram followers. Whether it's a sneak peek behind the scenes of a cover shoot or the inspiration behind a red carpet makeup look, Goodwin gives 'grammers a firsthand look at the inspirations and stories behind her work.

Image via @rachelgoodwinmakeup

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Kabuki
If you ever wondered who was behind Sarah Jessica Parker's look on "Sex and the City," it's this guy. Since then, Kabuki has worked his magic on everyone from Madonna and Lady Gaga to Rihanna and Selena Gomez. His Instagram page, which attracts 40,000+ followers, is filled to the brim with behind-the-scenes glimpses at his unique creations during New York Fashion Week, inspiring art that catches his eye (and serves as inspo for his upcoming looks) and a mix of his favorite beauty products.

Image via @kabukinyc

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Sona Gasparian
You might recognize this makeup artist from her YouTube channel, Simply Sona, which has over 740,000 subscribers. Her Instagram mirrors much of what you'll find on her channel, including step-by-step guided videos covering very achievable looks for pretty much any occasion. If you've ever battled pesky skin breakouts, Gasparian understands the struggle and dedicates much of her technique to covering up acne-prone skin. In addition to makeup tutorials, Gasparian likes to share her favorite skin care and makeup products via Instagram live, where she interacts with followers on a more intimate basis.

Image via @simplysona

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Wendy Rowe
As a consultant for Burberry's makeup range, followers can expect to find a lot of backstage photos from Burberry runway shows and campaign shoots on Wendy Rowe's Instagram feed, which also means top models, like It girls Cara Delevingne and Sienna Miller. Rowe posts everything herself, so it's a real and unfiltered view of her life as she chronicles her jet-setting experiences creating makeup looks on editorial shoots all over the world. In addition to makeup inspiration, Rowe also shares healthy food meals and recipes that she likes to cook and posts pictures of her industry friends and adorable dog #TeddyRowe.

Image via @wendyrowe

BY JENN SINRICH | FEB 23, 2018 | SHARES
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