To tamp down excess sheen, this drugstore superstar is choice. Blurring micro-powders make pores magically disappear and the matte finish is just matte enough, without veering into cakey territory. Need further proof? It's the number one selling foundation in the U.S. The fact that it comes in 40 shades probably has something to do with that, too.
Five new shades were just added to the existing lineup of this full coverage foundation, giving you an even two dozen options to choose from. While the coverage is complete, the feel is featherweight; the formula is made with 21 percent pigments to 22 percent water, creating a perfectly breathable balance that covers your skin, without suffocating it.
Pricey, yes. Worth it? Absolutely. This newbie, inspired by pro airbrushing, delivers a super fine mist of foundation, which you can then build up or leave more sheer. The 18 shades are categorized not only by skin tone but undertone, too, ensuring a seamless match. Plus, it lasts up to 12 hours.
It's notoriously hard to find foundations that work on darker skin tones. This new line focuses on just that, with 25 shades made for multi-cultural complexions. The formula is no joke either, with a powder matte finish and built-in primer for extra staying power.
It may be named after cake mix, but this foundation is anything but cakey. Infused with vitamin E to keep it extra creamy, the (vegan) formula is still lightweight enough that it won't clog pores. Sure, you could keep the baking analogy going and mix and match to get your perfect color — but with 30 shades available, you won't have to.
