It may be named after cake mix, but this foundation is anything but cakey. Infused with vitamin E to keep it extra creamy, the (vegan) formula is still lightweight enough that it won't clog pores. Sure, you could keep the baking analogy going and mix and match to get your perfect color — but with 30 shades available, you won't have to.
Ri-Ri can do no wrong in our book and the foundation in her makeup line is no exception. Not only does it come in 40 shades (impressive in and of itself) but the options are varied and unique, with choices for all kinds of uncommon skin tones and undertones. The soft matte formula also touts a unique climate-adaptive technology that keeps it sweat- and humidity-resistant, no matter the weather.
This is the brand's fourth foundation (all of which come in 40 shades) but our favorite to date. Credit its staying power (sweatproof, waterproof and transfer-proof, thank you very much) and the matte finish that tamps down sheen, without dulling your complexion.
Take your pick from any of the 40 shades available in this medium coverage base. Formulated to be completely undetectable, even under high-def TV cameras, you don't need to be a sitcom star to appreciate how naturally flawless it makes skin look, both on camera and IRL.
This brand new foundation comes in 40 shades, conveniently categorized in four ranges (light, medium, tan and deep) with helpful warm, neutral and cool undertone call-outs. Developed based on lots of consumer input, the formula is also super unique, with a flex-hold technology that moves with your skin and oil-absorbing powders that can hold two times their weight in oil.
