But it's not just about accessibility — it's about capturing hearts and wallets too. Mass-market brands like Primark are proving that beauty doesn't have to come with a hefty price tag. With lip liners priced at a mere $2, these brands are making beauty accessible to all, while still delivering on style and substance. And let's not forget the "lipstick effect" — during tough times, beauty sales soar, making it an enticing investment for retailers looking to weather the storm.
At the end of the day, expanding into beauty isn't just about selling products — it's about selling a lifestyle. By offering everything from wardrobe essentials to morning routine must-haves, fashion brands are positioning themselves as the ultimate one-stop-shop for all things fabulous. So let's raise our brushes and look up to the brands who are not just nailing fashion, but also makeup too.
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Zara
Zara, renowned for its swift adoption of fashion trends, made a splash in 2021 with its makeup line. Collaborating with renowned British makeup artist Diane Kendal, the collection boasts at affordable prices. What catches our eyes? Lips and Face Palette, $35.90,
features a creamy formula that effortlessly blends on lips and cheeks, leaving a natural tint. Its silky texture allows for customizable coverage, making it ideal for quick touch-ups or endless combinations with just three shades.
Dive into H&M beauty range for a dose of high-street glamor that's as versatile as it is chic. Recognizing that beauty is an extension of fashion, the brand has curated an extensive range of hair and makeup products, along with fragrances and bath essentials. Don't miss out on the Liquid Matte Lipstick in Cherry Up, $9.99 — a highly pigmented, bold color that glides on effortlessly, leaving lips with a stunning, velvety matte finish. It's beauty that's both fashionable and ethical, making it a must-have for every modern trendsetter.
In the realm of celebrity beauty brands, Fashion Nova, a fast fashion favorite, ventured into the beauty scene with NovaBeauty. Elevate your vanity kit with the must-have Gelous Long Wear Waterproof Eyeliner in ASAP, $12. This vegan and cruelty-free waterproof eyeliner is a game-changer. With its built-in sharpener and precision design, it delivers smudge-proof, high-intensity color in a single swipe for long-lasting wear.
Emerge into the beauty of & Other Stories, a fashion brand celebrated for its diverse and sustainable style. Born under the H&M group, the brand now boasts a range of clothing, accessories, and beauty products. Indulge in the Body Scrub in Miami Muse, $20 — a smoothing sugar scrub that transforms your skin into a silken texture, leaving it delightfully scented with pink pepper, cotton candy, and a touch of musk.
