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The Jetsetting CEO
Included on Forbes' 2015 "30 Under 30" list, Hyder is the CEO of an integrated online marketing and digital PR firm and the bestselling author of "The Zen of Social Media Marketing." Her job involves constantly zigzagging across the country.
Signature look:
"Very feminine. Women don't have to wear suits and shoulder pads to be respected in the business world. I have long thick hair, which I wear down with just a bit of a Moroccan hair oil to tame frizz. For makeup, I like to keep it natural yet sophisticated. I have almond shaped eyes so black eye liner is a must (Kat Von D's Tattoo Liner is a favorite). I generally finish with a little contouring and a nude or light pink lip gloss."
Beauty no-no:
"It's important not to imitate another person, because what works for them may not work for you. For example, I love seeing women in red lipstick, but it just doesn't work for me. Over time, I've discovered that experimenting to find what makes you feel good is the key."
Ultimate advice:
"Invest in key pieces of cosmetics, just like you do for wardrobe. I may use a drugstore brand chapstick, but I invest in the essentials such as eye cream, foundation and moisturizer."
Beauty power play:
"Since I travel so much, I have to find ways to look and feel fresh on the go. I've learned that ice is my friend. Running an ice cube over my face before putting on make-up reduces puffiness and makes my makeup go on smoother."
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The Low-Maintenance Professional
Seifert is a licensed social worker and clinical psychologist. She owns a successful private psychotherapy practice in New York City.
Signature look:
"Simple and neat. A little eye shadow, a little mascara and some color on the lips. The colors tend to be soft. It's a natural look, but it's feminine. Being a psychotherapist is a different kind of authority. I'm not an executive, but I need to look like someone people should want to listen to and trust."
Ultimate advice:
"When you're in a position of authority, you can't have too much fun with your look -- you don't want it to seem like that's your main priority. In my line of work, you have to be especially careful, because you don't want to send the wrong message to male clients. They tell you things they won't even tell their girlfriends -- there's intimacy there -- so your look has to connote professionalism. At the same time, you can't look 10 years behind. A lot of my clients are aware of what's in style, and they judge you based on that. I actually get a lot of fashion and beauty inspiration straight from them."
Beauty power play:
"Nice shoes. For some reason, as a woman, whenever you walk into a room, everyone looks straight at your shoes."
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The Corporate Executive
Kauffman is an award-winning, senior-level executive at a large PR agency in New York City, where she competes and interacts with primarily male colleagues.
Signature look:
"Sleek and chic. I gravitate toward more natural looks. Think: Natalie Portman -- simple, but timeless. I usually also try to hit one trend during the day, like a standout nude lip. My go-to products are Jane Iredale's Glow Time Mineral BB Cream , Chanel's Rouge Coco Baume and, of course, my G.M. Collin Masque Phytoaromatique at night. This rejuvenates and hydrates my skin after a long day in the office, leaving me looking fresh the next morning."
Ultimate advice:
"In a fast-paced corporate environment, less is more. I'm always on the run, so easy touch ups are a must -- a little gloss here, a little blush there. And always portray confidence in your own skin. It's not the most unique advice, but it's true: When you have a sense of self-assurance, the world is at your fingertips."
Beauty power play:
"Picking up a green juice is always my first stop on my way to the office. You would not believe how amazing it is for your complexion. It's filled with antioxidants that help your skin glow all day long."
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The Career Juggler
Dr. Raj is a board-certified gastroenterologist, author of "What the Yuck?! The Freaky & Fabulous Truth About Your Body," broadcast contributor on programs like the "Today Show" and "The View" and co-founder of TULA skin care.
Signature look:
"As a media contributor, I have to wear heavy makeup -- with lots of powder -- due to the demands of HD cameras. But TV makeup feels heavy to me, so I wash it off as soon as I can, which sometimes means I am washing my face several times a day -- the perfect set-up for dry skin. So I always make sure to use my TULA Hydrating Day & Night Cream. It keeps my skin silky smooth and soft, despite all the TV makeup, NYC pollution and wear and tear of daily life."
Ultimate advice:
"Stress management is very important. Our skin is, in many ways, a window to our psyche, and the hormones released when we get stressed can affect our skin. Taking a few minutes for deep breathing, meditation or yoga can help."
Beauty power play:
"Applying topical probiotics on your skin is my best beauty secret. Probiotics have always fascinated me, ever since I first learned about them over a decade ago in my gastroenterology training. The concept that the same bacteria that keep our gut healthy, can be applied topically to balance and nourish the skin is truly amazing to me."
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The Ex-Corporate Creative
Twine spent almost seven years working on Wall Street, before founding Briogeo Hair Care in 2014. She has since become the youngest African American female in history to launch a line at Sephora.
Signature look:
"Casual chic. I like the nice, neutral shades of W3ll People makeup, BareMinerals foundation and Nudestix lip colors. I like to keep things very natural. I try to find shades that don't have too much pop."
Beauty no-no:
"When you're in meetings, you don't want the focus to be on your deep red lipstick, your bright eye shadow and your funky hairstyle. You want the focus to be on the discussion. That's why it's important to keep your look simple."
Ultimate advice:
"I meet with a broad audience of people. When I'm with beauty editors in New York, I can pull off bright red lipstick, but when I'm with my finance team, I go more conservative. It's all about knowing whom you're meeting with and being able to adapt, so you don't disrupt their culture. That's how you build relationships. When I was on Wall Street, I would wear my hair back. Now, because I represent a hair care brand, I take the time to blow dry and style."
Beauty power play:
"I get a manicure every single week. People do look at your nails. Plus, good nails give you confidence, because they make you feel like you are put-together down to your fingertips."
