Most athletes go the healthy/sporty route for product endorsements and launches, so we're a bit surprised that tennis phenom Maria Sharapova released a line of sugar-laden candies. The line includes gummy lips, sour chews, and fruit-flavored gumballs in the shape of tennis balls. Source
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New shopper's workout
We've heard of retail therapy, but retail workouts? easyGym, a new budget gym in London, is offering members a specialized workout inspired by shopping that targets the muscles you use to power-shop (think: carrying heavy bags, trying on clothes). Source
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DIY caps for your lip gloss
Nivea's "Style, Uncapped" campaign lets users create customized caps for the company's lip care line. Choose from more than 400 patterns and symbols, including a limited edition design created by Sarah Minkoff. Source
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James Franco the face of new Gucci fragrance
Gucci has tapped actor/writer/artist/hipster icon James Franco to star in the print campaign for Made to Measure, a new fragrance for men set to launch in July. Source
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Play dress-up with Rachel Zoe
Celeb stylist Rachel Zoe hooked up with Crowdstar to create Covet Fashion, a mobile fashion game. Users can dress up virtual paper dolls in current-season styles from more than 60 real-brands like Cynthia Rowley, Joie, and Nanette Lepore. Source
Sharapova cashing in on her sweet tooth
Most athletes go the healthy/sporty route for product endorsements and launches, so we're a bit surprised that tennis phenom Maria Sharapova released a line of sugar-laden candies. The line includes gummy lips, sour chews, and fruit-flavored gumballs in the shape of tennis balls. Source
