Gucci has tapped actor/writer/artist/hipster icon James Franco to star in the print campaign for Made to Measure, a new fragrance for men set to launch in July. Source
Photo 5/5
Play dress-up with Rachel Zoe
Celeb stylist Rachel Zoe hooked up with Crowdstar to create Covet Fashion, a mobile fashion game. Users can dress up virtual paper dolls in current-season styles from more than 60 real-brands like Cynthia Rowley, Joie, and Nanette Lepore. Source
Sharapova cashing in on her sweet tooth
Most athletes go the healthy/sporty route for product endorsements and launches, so we're a bit surprised that tennis phenom Maria Sharapova released a line of sugar-laden candies. The line includes gummy lips, sour chews, and fruit-flavored gumballs in the shape of tennis balls. Source