The name of this formula is pretty self-explanatory: It helps your lashes look longer. Some lengthening formulas are even made with fibers and plastic polymers that bind to the tips of your lashes, which can help take even the stubbiest of lashes to new heights.
We recommend: Benefit They're Real! Lengthening Mascara, $25
This type of mascara is designed to help your eyelashes look thicker and fuller, which is great if your natural lashes are more on the sparse side. These formulas are generally on the thicker side and are typically made with special waxes and polymers to add bulk, as well as stronger pigments for a denser appearance.
We recommend: L'Oreal Paris Voluminous Lash Paradise Washable Mascara, $9.99
This type of mascara helps curl your lashes, which is great for creating a fluttery look. Curling mascaras usually contain filmifying polymers that shrink and lift your lashes to make a pronounced, curled shape. You'll also find that most curling mascaras come with a curved brush, which physically helps to lift your lashes.
We recommend: Dior Diorshow Iconic Overcurl Mascara, $29.50
This mascara is built to withstand long hours in any weather condition while keeping your lashes looking neat and defined. These are typically made using a wax or oil base that makes it water-resistant, as well as polymers that cling to your lashes to avoid smudging.
We recommend: Estee Lauder Double-Wear Zero Smudge Lengthening Mascara, $26
Ah, waterproof mascaras: built to stay on your lashes rain or shine... or after you cry. These formulas usually contain mineral oils, as well as waxes, which help them stay on your lashes no matter what.
We recommend: M.A.C. In Extreme Dimension Waterproof Mascara, $24