Florence by Mills is ranked fourth with an overall beauty score of 84.64 out of 100. Actress Millie Bobby Brown launched Florence by Mills in September 2019. Labeled as a beauty brand for Gen-Z, the brand features skincare and makeup products that are vegan and cruelty-free and mostly appeal to a young audience. With 292,300 average global monthly searches, it ranks third in the most global searches.
R.E.M. Beauty has a score of 75.62 out of 100. Ariana Grande launched R.E.M. Beauty in November 2021. Grande's vision was to create a brand that encouraged creativity and self-expression. With products that are vegan-friendly and packaged in recyclable materials, R.E.M. Beauty has grown into a popular contemporary beauty brand.
Jeffree Star Cosmetics ranks sixth on this list with an overall beauty score of 73.53 out of 100. Makeup artist and internet personality Jeffree Star launched Jeffree Star Cosmetics in November 2014. The brand continues to be popular, reportedly making $100 million in annual revenue.
Supergoop ranks seventh in this list with a beauty score of 64.59 out of 100. Former tennis player Maria Sharapova is the co-owner of the sunscreen brand Supergoop, which was originally founded by Holly Thaggard in 2007. In recent years, the interest in Supergoop has increased due to the rising popularity of its products in the beauty community on social media. Supergoop is the fifth most searched-for celebrity beauty brand, with an average of 198,000 monthly global searches.
Haus Labs is ranked eighth overall, with a beauty score of 64.21 out of 100. Lady Gaga originally launched Haus Laboratories on Amazon in 2018. It was later renamed Haus Labs in 2022 and was launched in the UK in June 2023. The vegan and cruelty-free brand aims to be inclusive and inspirational.
