R.E.M. Beauty has a score of 75.62 out of 100. Ariana Grande launched R.E.M. Beauty in November 2021. Grande's vision was to create a brand that encouraged creativity and self-expression. With products that are vegan-friendly and packaged in recyclable materials, R.E.M. Beauty has grown into a popular contemporary beauty brand.
Jeffree Star Cosmetics ranks sixth on this list with an overall beauty score of 73.53 out of 100. Makeup artist and internet personality Jeffree Star launched Jeffree Star Cosmetics in November 2014. The brand continues to be popular, reportedly making $100 million in annual revenue.
Supergoop ranks seventh in this list with a beauty score of 64.59 out of 100. Former tennis player Maria Sharapova is the co-owner of the sunscreen brand Supergoop, which was originally founded by Holly Thaggard in 2007. In recent years, the interest in Supergoop has increased due to the rising popularity of its products in the beauty community on social media. Supergoop is the fifth most searched-for celebrity beauty brand, with an average of 198,000 monthly global searches.
Haus Labs is ranked eighth overall, with a beauty score of 64.21 out of 100. Lady Gaga originally launched Haus Laboratories on Amazon in 2018. It was later renamed Haus Labs in 2022 and was launched in the UK in June 2023. The vegan and cruelty-free brand aims to be inclusive and inspirational.
Rhode is the ninth most popular celebrity beauty brand, with a beauty score of 64.04 out of 100. Hailey Bieber launched Rhode in the US in June 2022 and later launched in the UK. The viral skincare line includes products designed to be simple yet effective. Rhode has 427 million views on TikToks posted with the brand's hashtag, the sixth highest amount out of any brand.
